Sweepstakes. Play for real prizes

The winners flow

The core engineering constraint behind sweepstakes was that a prize board must never display a result it might have to retract. So the winners flow surfaces results only after they are finalized server-side. There are no placeholder winners and no provisional state that renders to players, which means a name shown on the board is the name that was actually drawn, not a guess that quietly changes an hour later. The frontend has no path to render an unfinalized winner because the API does not return one until the drop is closed and the draw is committed.

This is a trust problem more than a UI problem. The fastest way to wreck a prize feature is to show a winner that turns out to be wrong, so the data contract enforces that the page can only reflect settled state.

Audience targeting and World drops

Drops support audience targeting, so a given sweepstakes can be scoped to a defined set of eligible players rather than the entire user base. World App drops are a targeted audience: verified World accounts qualify for World-exclusive drops, and because the eligibility signal rests on a linked verified identity it is far harder to farm with throwaway accounts. That keeps the contest honest, which is the same competition-first logic that runs through the rest of the platform: play should decide outcomes, not extraction or sybil tactics.

The hub prioritizes World drops in its ordering so verified players see the drops available to them first, while open drops remain visible to everyone.

SEO and OG metadata

Each sweepstakes page ships its own Open Graph and SEO metadata, generated per drop. A shared sweepstakes link unfurls with the correct title, image, and description on social surfaces rather than a generic fallback, and the pages are indexable on their own so a live drop can be found and crawled as a real URL rather than an opaque app view.

Some drops are World App exclusive; link your World account to qualify. Read the official sweepstakes rules before entering.